Category Archives: Women in Tech

10 tried & tested tips for thriving women (and men who support them) in our analytics community

Some of you might have seen a post by Susan Fowler, a recent engineer at Uber, and her experiences there. I have worked in several male dominated industries, and I share some experiences with Susan. However, I want to focus on the positives, as well as a few things that have worked for me. Here are my ten tips for supporting gender diversity in our analytics community.

  1. Use your connections

Use your connections, and never apologise for it. My sister works in analytics as I do, and she is an industry leader. I am exceptionally lucky to have such a great role model. The point is, your connections might get you an interview, which is what happened to me. But, you will be the reason you get the job. Men are great at using their contacts – so do the same. It’s ok to ask for help via an introduction, a technical question or just career advice. The funny thing is, people love helping others, so just ask!

  1. Find or be a good mentor

Mentors are a huge part of my success. Firstly, because when you are learning the ropes, it allows you to test ideas on someone, before pitching them to your boss. It will also provide a place to vent when you are facing a tough problem. Some mentors even become your biggest advocates, championing you for jobs and promoting you to superiors at your company. I personally believe you can never have too many mentors, as different people will play different roles in your journey.

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How we get more women in Digital Analytics

Recently, all in one week, I listened to two podcasts (Digital Analytics Power Hour and Present Beyond Measure), attended a Google female founders meetup and a Women in Focus event all focusing on women in tech and women in digital analytics.

Unsurprisingly, I have been unable to stop thinking about women in tech and what that means for the digital analytics community.

I am not a woman in tech. My professional background is working within a highly technical Government Defence organisation, where, yes, I was a woman. But I’m not technical, right, so I never think of myself as a woman in tech. I might have advised people on highly technical operations – but I can’t do them. So it doesn’t count. Last year I joined a digital analytics company where I am learning to run analysis through R. True, my most visited website each day is stack overflow (hey – I’m learning) but I’m not a woman in tech because I’m not technical.

And then I came upon those two podcasts. And then an event. All in one week. It shifted my perspective on how I think about myself.

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